Atmosphere from the night of the ceremony.

For Dansk reklamefilm

Another money job. Juicing up, showreelin´ or image-makin has unwillingly become something of a specialty. Disgusting and utterly shattering to my own ambitions as an independent filmmaker, or just plain worker as it might be, I, like everyone else, need the cash to survive not having to suck ass 9-5 on some asshole boss if possible. This corporate sycophantic ability, disturbing as it might be, was shaped and developed at Nordisk Film where any addition to my actual job in TV, especially when practical in nature, was more than welcome. It was also thru this experience that I started using professional TV-cameras. Always glad to feel that even the most commercial forces would like to hire me I would like - to my artistic defence - to refer to an unshakable belief that I have in terms of filmmaking on the whole. If you´re going to make artistic films with an intellectual, and more so pure visual long-lasting impact – perception-altering films - it is all the more vital that you can (also) produce pics to satisfy a mass audience. The slickest of the slick. Otherwise you got no room to manoeuvre, no point of departure for criticism.

This represents the 5th year of shooting the arnold awards for homepage usage, but this time, not belonging to Nordisk Film, I did the whole thing myself with Ulla Keto´s (old NFC) guidance and wishes. She too is no longer at Nordisk Film, but much wanted from a network she knows all too well, she happily and succesfully freelances, picks and chooses, in her own way.